is an expert for communication as Visual Consultant, Strategist, Creative Director, Teacher and Speaker. He provides strategic advice, creative execution, event management.
He was educated at the Advertising Academy Vienna, but started his career as journalist as movie and music reviewer for a the daily newspaper. He was one of the pioneers for clubbings in Vienna and started the legendary “Moulin Rouge”. He owned a Club and organized concerts with acts like Rod Stewart, Phil Glass, Laurie Anderson.
In his career in advertising, he was the first Austrian shortlisted in Cannes Festival and won many international awards. He created campaigns for clients like ORF – Austrian television, Fashion TV, supermarket chains, political parties, government.
Betke created global campaigns for amnesty international and Greenpeace. He advises UNIDO as Visual Consultant and teaches Science of Communication at the University of Vienna, the Course of Studies University of Applied Arts, St. Gallen for Eventmarketing and is a regular speaker at international congresses.
REWE – Digital, Flyers, Catalogue
Wirtschaftskammer – Social Media, Films
Börseviertel – Corporate Publishing
Balancini – Brand Development, Corporate Design, Packaging
Rössl – Print, digital campaigns
The Guest House – Print, digital campaigns
Altstadt Vienna – Print, digital campaigns
At the Park Hotel – Print, digital campaigns
- 7 Finalists Award Clio / 2 Finalist Award New York Festival
- Effie / Shortlist Cannes
- 4 Print Oscars / WerbeEdward Anzeige
- WerbeEdward Plakat / WerbeEdward Fachanzeige
- 2 x WerbeEdward Kino / Anzeige der Saison
- 2x Kurier Werbeliebling des Jahres
- 2x Plakat des Jahres
- Goldene EtatMaus für die beste Crossmedia-Kampagne 2020
University of Vienna | Faculty of Social Sciences
Department of Communication
The Department of Communication at the University of Vienna is one of the world’s largest departments for communication science.
Course: How to make Ideas Stick
The objectives of this course are to introduce students to the substantive and procedural aspects of marketing management and to sharpen skills for critical analytical thinking and effective communication. The course teach how to transform messages to make them stick.
Austrian Marketing University of Applied Sciences, Wiener Neustadt
The aim of this course is to discuss and develop potentially powerful techniques for changing people’s attitudes and behaviours. Applying insights to examine the features for an effective persuasive appeal in a wide range of settings. Students practice designing and implementing persuasive appeals.
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