ABOUT

is an expert for communication as Visual Consultant, Strategist, Creative Director, Teacher and Speaker. He provides strategic advice, creative execution, event management.

He was educated at the Advertising Academy Vienna, but started his career as journalist as movie and music reviewer for a the daily newspaper. He was one of the pioneers for clubbings in Vienna and started the legendary “Moulin Rouge”. He owned a Club and organized concerts with acts like Rod Stewart, Phil Glass, Laurie Anderson.

In his career in advertising, he was the first Austrian shortlisted in Cannes Festival and won many international awards. He created campaigns for clients like ORF – Austrian television, Fashion TV, supermarket chains, political parties, government.

Betke created global campaigns for amnesty international and Greenpeace. He advises UNIDO as Visual Consultant and teaches Science of Communication at the University of Vienna, the Course of Studies University of Applied Arts, St. Gallen for Eventmarketing and is a regular speaker at international congresses.

University of Vienna | Faculty of Social Sciences

Department of Communication

The Department of Communication at the University of Vienna is one of the world’s largest departments for communication science.

Course: How to make Ideas Stick

The objectives of this course are to introduce students to the substantive and procedural aspects of marketing management and to sharpen skills for critical analytical thinking and effective communication. The course teach how to transform messages to make them stick.